Marketing Portfolio

CARACAS, VNZLA

Hello virtual friend! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? I am originally from Venezuela but came to the USA when I was 16.

I am an exceptionally organized and very detail-oriented person; like seriously though "To Do" lists, notes and calendars are my best friends. I have excellent communication skills in Spanish and English and a solid ability to work under pressure (we can thank my MBA professors for that).

I am energetic and enthusiastic, and a strong believer in loving and enjoying what you do.

For fun, I love to travel, exercise, try different pizzas around my area and be with my cats.

Marketing Fundamentals, LinkedIn

email Marketing, HubSpot Academy

Content and Creative Design, LinkedIn

Digital MARKETING bOOTCAMP, sKY accelerator

Social media

Create, schedule, and syndicate social media content

Email marketing and SEO

Created SEO blog post and Email Marketing for Sky Society E-news

Event planning& Press Release

Marketed and hosted in person and online events.

Personal Passions

My passion for marketing and social media begins in my personality

1

Collaborated and worked cross functionally with a team of amazing women to rebrand Sky Society.

We created a new layout to rebrand the company and gain brand awareness and engagement.

Created an Instagram Paid Ad promoting:

Sky Society's LinkedIn Marketing Group

Accounts Engagement: 2.25%

Accounts Reached: 29.8%

using brand design guidelines to promote Sky society virtual event.

Designed Instagram Grid content for

Study Group at University of Hartford

2

Collaborated with a team of 2 colleagues to create and

strategize our weekly email newsletter.

The Sky Society newsletter focused on sharing marketing, career resources, and information on upcoming events, as well as a private weekly job board.

Our weekly email newsletter garners an average of 65.9% open rate and a CTR of 2.6%.

To read the E-newsletter click down below.

Created a search engine optimization (SEO) blog post for Sky Society about Feminine energy #womenempowerment.

Keywords usage was researched using SEMRUSH.

To read SEO blog post click down below.

3

Marketed and hosted 50% of the events for the International Pathway Program at the University of Hartford pulling in 70% of our students and maintaining 83% stay rate.

Some of my most memorable events were the visit to the Talcott Mountain State Park, Halloween Party, and Partnership with Blue Chip Ice cream...

To read the E-event Press Release click down below.

Planned a virtual marketing-focused event with more than 132 registrants. Created promotional post and press release for the event.

To read the Press Release click down below.

Created a Press Release for the Sky Society Podcast with Alex Basso, Marketing Manager at YouTube

3

My passion for social media begins in my personal life.

I have been sharing my trips and lifestyle on my Instagram personal blog, and stories of my daily life which includes fitness, my cats and food.

Miami , fl

Boston, MA

Boston, MA